Reviews

ELECTIONS FROM JOURNAL AND PRESS REVIEWS.

NATURE. Aug 03, 2006.

We have recently had a plethora of books surveying humankind's niche on Earth, Many have examined our prospects for the future, but James Martin's book is by far the most ambitious. The forces of the near future are so large that they must inevitably change civilization. As Martin puts it, the present century is "crunch time".

THE INDEPENDENT. Nov 3, 2006

Definitely a "must read" book.

OXFORD TODAY. Dec 3, 2006

This is a big and hugely important book about what is happening to humanity and about what that tapestry looks like.

THE ROYAL GAZETTE.

He is a writer in the classic style - his ideas are expressed in simple, direct English.

WORLD FUTURES.

Highly recommended.

SAN JOSE MAGAZINE

A page-turner.

THE AUSTRALIAN. Oct 03, 2006.

Britain's leading thinker about the future.

THE AGE. Australia. Oct 28, 2006.

If we understand this century and learn how to play its very complex game, our future will be magnificent. If we get it wrong, we may be at the start of a new type of Dark Age.

THE SUNDAY TIMES, LONDON.

Martin is able to describe extraordinarily complex technological advances in easily accessible terms.

THE TIMES LITERARY SUPPLEMENT. Dec, 2006.

There is material in this remarkable and well-written book for lively controversy, but that can only be good... Two special points emerge. First is the sheer scope of the book and the way in which so many diverse ideas are put together and effectively related to each other. Second is the author's optimism.

THE GUARDIAN. Oct 2, 2006.

A strong message is that we need to become "eco-affluent", a dramatic shift in primary western lifestyles so that we can consume without destroying the planet.

NEW SCIENTIST

This is the critical century. Get it right and we could have an incredible future, get it wrong and we face irreversible destruction that could set humanity back centuries - or worse.

LIBRARY JOURNAL

Though simple in style, this book addresses in detail the most complex and significant technological, political, ethical, economic, social, and environmental issues of our day. If Martin's past success in predicting the future is any indication, we would do well to heed his warnings.

MCNALLY ROBINSON, Canada

A ringing call to arms and a pragmatic blueprint for change, it is a book that's essential reading for everyone.

THE INDEPENDENT, London.

"...This epic new piece of futurology aims no less than to ensure the survival of the human race... It's up to our children to determine how well we cope with the revolution, so get them to read this lively, readable, provocative and inspiring book as soon as possible."

THE LONDON SUNDAY TIMES

You would be hard-pressed to find a more sensible and readable digest of the concerns we have to face this century.

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COMMENTS BY INDIVIDUALS.

LORD REES, PRESIDENT OF THE ROYAL SOCIETY

"A wonderful book...a privilege to read."

BARONESS SUSAN GREENFIELD, DIRECTOR OF THE ROYAL INSTITUTION OF GREAT BRITAIN

"On rare occasions a special book introduces a vital new idea into public consciousness. This is one of those books."

WILLIAM STEVENSON, AUTHOR OF THE MAN CALLED INTREPID;

"Sensational. Every warning is rooted in clear data, and each is counterbalanced with available or foreseeable choices."

JAMES LOVELOCK, AUTHOR OF GAIA: A NEW LOOK AT LIFE ON EARTH

"To survive the difficult 21st century we will need all that technology can offer, but in addition we need the optimistic belief in it that James Martin's book provides."

WILLIAM POTTER, DIRECTOR OF SCHOOL OF NON-PROLIFERATION STUDIES, MONTEREY CA

"James Martin's new book should be required reading for all political leaders. It is a short course in the most pressing mega-problems of the new century and a guide to creative means to avert disaster.

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AMAZON U.K. WEBSITE CUSTOMER REVIEWS.

ESSENTIAL READING - EXCEPTIONALLY THOUGHT-PROVOKING.

Reviewer: John Bowen (Shropshire, United Kingdom)

This book has been a revelation. It is remarkably well-written and argues cogently for a pro-active management of our planet and its resources. It has something of interest to all. It is broad-ranging, comprehensive, accessible and truly inspirational.

AN EXCEPTIONALLY IMPORTANT NEW BOOK.

Reviewer: Charles Anderson (mddx United Kingdom)

This book should be required reading for everyone. It is easy to read and simple to understand. The author explains how we are plundering and ruining our beautiful planet which will have dire consequences for our children and grandchildren. He does not lecture but merely informs without judgment. Read this book - and make a start on changing the way you think about the earth and all her beauty.

WOW.

Fascinating insights into our world . Why not give this to your children for Christmas it's inspiring for anyone, but would be really beneficial to teenagers.

AT LAST - A READABLE BOOK FOR NORMAL PEOPLE.

Reviewer: THE INQUISITIVE SCEPTIC (Hereford, UK)

This is a book which should be on every reading list in schools, not because it preaches but because Martin has a mission to explain. He doesn't duck difficult problems, but for once here is someone who concentrates on solutions rather than just wailing about the problems.

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AMAZON USA. WEBSITE CUSTOMER REVIEWS.

AN INSPIRING CALL TO ACTION.

Reviewer: Randall Kritkausky Middlebury, VT

Martin has now applied his gift for grasping complex systems to the most complex and critical systems that we know: human society, the natural world, and their interdependence. This book is more than just another reflection on our times; it is a final wake up call starting us thinking in the right directions.

THOUGHTFUL AND INFORMATIVE.

Reviewer: TP (New York)

I read widely, and constantly. Martin builds the most compelling case for change I have seen to date. Anyone who has children, and cares about the future of the next generation, should read this book carefully, and ponder the message.

EVERYONE SHOULD READ THIS BOOK.

Reviewer: Bill Parker, Scientist.

If the "best and brightest" pick up this book we may have a chance in the 21st Century. It should be every parent's responsibility to read it and then give it to their children. If you are going to have the time to read only one book this year about the influences that are shaping and defining your future and the world your kids are going to inherit, this is it. The book does a thorough job of covering all of the big issues - giving the reader enough information to pull the pieces together, get excited, form a question or head off on a path toward a more detailed analysis, and hopefully action. The most important aspect of the book is its compelling arguments for taking advantage of the native intelligence of humans - to think for ourselves and to act in whatever way we can - locally, politically, globally.

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